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Our Founder

Gretchen Steidle Wallace’s inspiration for her work with women in developing countries first stirred in her as a child when her military family was transferred to the Philippines, where she discovered the difficulties of poverty.  She graduated in 1996 with BA in foreign affairs from the University of Virginia, where she attended as a Jefferson Scholar.  From 1996-1999 she worked in international project finance for PMD International, Inc. a boutique investment banking firm specializing in infrastructure development in poor countries.  She returned for her MBA at the Tuck School of Business at Dartmouth College, where she helped found what is now Tuck’s Allwin Initiative for Corporate Citizenship, an endeavor to instill in business leaders a sense of corporate responsibility, service, business ethics and knowledge of social enterprise.  After Tuck, she joined Ashoka: Innovators for the Public, an international non-profit organization advancing the profession of social entrepreneurship.  She was responsible for leading the early stage development of an incubator for social entrepreneurs and was invited to direct Ashoka’s sister organization, Youth Venture, a national non-profit organization that helps young people create and lead their own social ventures.  In 2003 she left Ashoka and Youth Venture to start a social venture of her own. 

In 2004 Gretchen led a team to South Africa to study the impact of HIV/AIDS, the work of social entrepreneurs combating the disease and the opportunity for creative business investment in the epidemic.  In the townships of South Africa, Gretchen discovered how critical a role the lack of women’s sexual and economic rights played in the continued spread of HIV.  In late 2004, inspired by her work in South Africa and her brother’s tenure in Darfur as a military observer for the African Union, she incorporated Global Grassroots. In 2005, she returned to Africa to launch Global Grassroots’ initial work in the Darfur refugee camps of eastern Chad.

Gretchen is co-author of her brother's memoirs, The Devil Came on Horseback, the story of former Marine Captain Brian Steidle, an American witness to the genocide in Darfur, Sudan.  The book, published by Public Affairs, will be available in bookstores in March 2007.  Gretchen is also a producer of the documentary film, The Devil Came on Horseback, a Break Thru Films production in association with Global Grassroots and Three Generations, which premiered at the Sundance Film Festival in 2007.  She recently was honored by World Business Magazine and Shell as one of the top International 35 Women Under 35.